Digital Transformation

The revolution is now.

Build an integrated technology framework.

Our work with hospitality operators goes way beyond new solutions and devices. We help our customers create a totally integrated technology framework to underpin their operations.

The right infrastructure.

Connect the dots and deliver meaningful insight.

Automating key functions and gathering reliable insights leads to better, more strategic decision-making. With the right enterprise architecture, you can bring together data into one central-reporting hub, including:

  • Internal data such as POS, payroll and purchasing
  • Third-party data such as guest feedback and reviews, menu management, training, presence data or industry benchmarking

The result? Smoother processes, more accurate data, and lower costs for your business.

Follow the data.

Uncover the truth behind the numbers.

In a digitally empowered business, you can easily see how investing in customer service training (administered by third-party training software) directly impacts sales. By showing this information in context with data from in-house POS and accounting systems, you can see the direct affect customer service training has on individuals and by site, region, or business as a whole. Without a robust hospitality operations platform, gathering this insight is a time-consuming, unreliable, and manual process.

  • Take advantage of specific solutions from specialist suppliers
  • Ensure compatibility across technology solutions
  • Break down silos to see the big picture

Opportunity, not cost.

Change the way you look at technology.

It’s time to stop seeing IT as an expense and start treating it as the means to an exciting future. As the world becomes more complex, technology can help simplify it. Big data, phone apps and technology platforms that communicate freely with one another are a part of daily life for almost everyone now. It’s unrealistic to expect employees to depend on centralized head office systems, intranets, desktop computers or disconnected, disparate systems to get their work done. Mobile devices with easy access to information and processes are the key to effective operations—and happy employees.

  • Design the business plan and IT architecture together
  • Enable continuous innovation
  • Give staff and customers the enhanced experience they expect

Where to start?

Bring technical and commercial experts together.

Because they are the people who best understand the proliferation of new technologies, your IT team must fully understand and support your business strategy. They need to sit with operations and finance teams and align initiatives and investments with commercial goals. To make a real difference for your operations, they must become internal consultants, with their eyes on commercial objectives, not purely technical ones.

  • Get the right specialist suppliers
  • Form a stable backbone for the business
  • Address issues such as Single Sign-On (SSO), user identification and authentication, and Bring Your Own Device (BYOD)

“Keep it simple. Get the foundations right first. Once you have a solid technical platform you can try new things.”

Christian Bethelsman, CTO, Fourth

“20 years ago, the single-vendor model worked. Today it’s neither possible nor desirable.”

Frank Bandura, former CFO of Gaucho and Carluccio’s

“We need technology providers who want to be part of collaborative partnerships.”

Oliver Boardman, Head of Digital & IT Operations, Fuller's

How Fourth can help.

At Fourth, we’ve been helping hospitality businesses transform their operations for 20 years. With the Fourth platform, we provide a complete back-office solution that sits between your POS and your finance system to give a stable backbone for your operations. And with an open architecture and robust integrations, we connect to your other core systems to provide Single Sign-On across all the applications your employees need. Our platform includes rich suite of fully-integrated analytics so you can fully understand your business and make better decisions more quickly.

Find out more about Digital Transformation by downloading our complimentary white paper or get in touch.